In the era of digital handheld devices, social media has taken over in all the possible aspects. From the news to being connected to one’s close ones, social media is playing an inevitable role. In terms of business and sales, the old advertisement techniques for generating revenue have become obsolete and fruitless. It left a huge void which was fulfilled by the social media marketing popularly known as SMM. SMM is an amalgamation of revenue generation techniques along with the technical advancements that social media channels have to offer. These advancements include the sharing of various kinds of data including images, videos, gifs, and other forms. Social media helps the organizations in creating a two-way interaction channel with its consumers in order to understand their demand and problems.