Most businesses have realized the importance of developing a mechanism to integrate their websites/services with users’ social media interaction. The leader among these messenger applications is WhatsApp. With a whopping 1.5 billion monthly users worldwide, WhatsApp deserves all the reckoning.
This instant messaging application is one of the most sturdy and fast methods for buyer and consumer interaction. It enables quick delivery of any information to the consumers within seconds with an average text open rate of 98%. Business owners are looking forward to incorporating WhatsApp marketing in order to cater to its huge user base worldwide.